I Don’t Believe in PageRank

Thinking about the Atheist Bus campaign and how I’ve spent much of the week explaining to potential clients that PageRank is not the be-all-and-end-all of search positioning – well I just had to, didn’t I?

Yahoo! Search Index Update

Just a quick note, Yahoo! have spent the last few days rolling out changes the their index and algorithm tweaks for crawling, indexing and ranking. So a pretty busy few days at the big Y! To quote the official blog post “Throughout this process you may see some changes in ranking as well as some [...]

Google Website Optimiser Grows Up

Google’s Website Optimizer tool, which has been a beta utility for AdWords landing pages for some time, has now dropped the beta tag and moved to it’s own site. The tool allows site owners to test various different content options to see which combination is most successful at achieving their goals. Website Optimiser is a [...]

Googlebot Crawling Webforms

Googlebot is now able to crawl webforms, which opens you a realm of link-finding possibilities. According to the ever-fantastic Mr. Cutts, Googlebot is only looking at high-quality sites right now. Also please remember that you should keep basic text-links for accessibility.

RandFish on SEO Standards; Trademarking SEO

SEOMoz’s Rand Fishkin weighs in on the hottest debate rattling around SEO circles, should SEO be governed by a standards body. The article provides an overview of the stndards debate and goes on to outline Fishkin’s take on the subject, read it and form your own opinion. For my money, I’d like to see customers [...]

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