Google Analytics Individual Qualification
The Google Analytics (GA) team announced today the launch of a new online course and exam for GA proficiency.
Being a brave little adventurer I thought I’d have a crack at the exam today and see how challenging it is.
For those who use Google Analytics every day, and are au fait with e-commerce tracking, advanced segmenting and filters etc. the exam won’t pose too much of a difficulty (though you might want to double-check your answers to the RegEx questions – some of them are tricksy)
The exam gives you 90 minutes to answer 70 questions, and given that the timer can be paused – it wouldn’t be too difficult to treat it like an “open book” test. The pass mark is 75%.
If you’re new to GA, the online course is pretty comprehensive and fairly easy to use – it works as a good primer for new hires or interested clients too.
All in all, not the hardest IT exam I’ve taken (that award goes to Cisco), being less of a challenge than the Google Adwords exam (which I had to renew a few months ago).
I hope this brief review has been helpful, if you’ve got questions about my experience on the exam, feel free to ask via the comments. I won’t give out example questions because 1) I disagree with brain dumps and 2) my memory is shocking and I don’t remember any specifics.
I was hoping you had some questions examples :)
Unfortunately I never remember questions after an exam, but if you skim through the preparation courses it should give you a good idea of whether you’re ready to sit the exam or not.
As I mentioned in the post, if you’re an advanced GA user already, the exam won’t pose much of a problem.
Hope this helps and thanks for visiting!