RandFish on SEO Standards; Trademarking SEO

SEOMoz’s Rand Fishkin weighs in on the hottest debate rattling around SEO circles, should SEO be governed by a standards body. The article provides an overview of the stndards debate and goes on to outline Fishkin’s take on the subject, read it and form your own opinion.

For my money, I’d like to see customers have some protection from unscrupulous so-called SEO firms. I’m not talking about restrictions that prevent experimentation and development in the field, just a brief set of standards designed to protect clients and the Internet-using public from being decieved, defrauded, spammed or generally screwed over.

In other SEO news from the Mozzers, it seems some guy is trying to register the term “SEO” as a trademark. Read the full article in slack-jawed amazement that the application ever got this far.